Monday, August 31, 2009

AN INCOMPARABLE PROPOSAL

       Bookings at Sala Daeng Residences continue to record brisk sales as the project draws interest among local as well as overseas investors.
       On a recent visit to meet with potential buyers in Singapore, Pace Development executive director Chotipol Techakraisri says demand for centrally-located properties in Bangkok remains robust.
       "What surprised me a bit was the buyers were familiar with our location at Soi Sala Daeng," he says at Pace's headquarters at CRC Tower in All Seasons Place.
       "Many overseas buyers are looking for a second home aboard, and Bangkok still ranks high on the list of destinations," he says.
       "On pricing, our project which starts at about Bt160,000 a square metre, still appears reasonable when compared to what Singapore builders are charging."
       "But the key lies in our ability to deliver high-end city homes that they can enjoy," he says. "They want something of high quality at affordable prices."
       To be sure, Sala Daeng Reisidences, which was launched less than a year back, is poised to set new standards for luxury condominiums in the heart of the financial hub at Silom.
       The project underlines the company's ability to provide compact, yet spacious and high-value homes in prime locations.
       "Among Thai buyers, we are receiving many sophisticated professionals who understand the great advantage of living in the financial centre," Chotipol adds.
       One of the worst aspects of living in Bangkok is the daily traffic gridlock and high pollution levels from buses and trucks.
       Living at Sala Daeng allows buyers to commute with ease by walking or using mass transit lines at the BTS Skytain and MRT subway stations nearby.
       Pace was formed to plan, launch, manage and market premium properties. Its projects include MahaNakhon and Ficus Lane.
       Pace's main shareholders are the Techakraisri family, co-founders of LPN.
       The management team with more than 25 years in real estate has a strong track record for success, Pace chief executive officer is Sorapoj Techakraisri says "the family is the major shareholder of all Pace's venture companies.
       "The structure allow the company to be flexible in forging ties with right partners."
       Sala Daeng Residences is a 28-storey tower with 5 basement parking levels.
       It has just 132 freehold apartments offering one, two and three bedroom residences.
       The smallest unit measures 60 square metres while its largest penthouse offers 393 square metres of built-up area.
       Soi Sala Daeng is regarded as one of Bangkok's more prestigious addresses.
       Residents can also enjoy the many facilities on the 16th floor that include an infinity-edge pool, gym, steam room, yoga room and landscaped gardens.
       Its 25th floor offers even more common facilities as well as a panoramic view of the city.
       Construction began last August and the project should be ready by 2011.

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