Royal House, Thailand’s top home building company, guides that home building market in 2010 will grow thanks to improving global economy and stable political backdrop, which are expected to bring back purchasing power into the market. Being confident in its potentials and experienced personnel, the company will aggressively open its first provincial branch in Chonburi and preemptively launch new inexpensive housing models at 2 million Baht price point at the event to be held during January 27, 2010 – February 2, 2010 at 1st floor, Central Plaza Lardpaow.
Mr.Sakda Kovisuth, Managing Director of Royal House Co., Ltd., reveals today that the home building market in 2010 should improve thanks to several favorable factors, i.e. improving global economy and stable local political backdrop seen since late last year, which are expected to reinstate consumer confidence and bring back purchasing power. In addition, since the number of eastern provincial customers has been noticeably rising, the company has decided to open its first provincial branch in Chonburi.
“From mid to late last year, upbeat outlook was seen in the home building market and it is expected to continue this year. We project rising consumer purchasing power as consumers are somewhat used to the negative factors, like the World financial crisis and local political unrest. Though oil price is expected to rise, it should remain stable for a certain period of time. So I would say, this year could be a new milestone for Royal House, as we aggressively move into our first provincial market in Chonburi and we do look for more as we gradually move forward into the future.” said Mr.Sakda.
Under its “Smart Home Building” slogan, Royal House posted an as-expected sale of 800 Baht in 2009 and projects a sales target at 900 million Baht in 2010. The 10% growth is due to its confidence in positive internal and external catalysts, whether economical, political or personnel. In 2010, Royal House will continue to focus on sound construction system and solid residential structure, which it provides a guarantee of 15 long years. In addition to system and structure, Royal House also places high priority on services and craftsmanship as it has continually trained and developed all of its personnel to give quality services to its customers during the past 5 years.
Mr.Waiyawit Hanwiriyaritha, Royal House’s Design Consultant, further adds that the company has continuously developed its designs to answer to the needs of its customers in all segments. Lately, the company has launched a new inexpensive home series, which was developed in response to the needs of a sizable group of trusted customers who need medium-sized homes with usable areas ranging from 167 – 200 SQM from Royal House.
Royal House is one of Thailand’s top home building companies. With more than 20 years of long service experience, it currently has a total of 8 branches including Dusit, Srinakarin, Chaengwattana, Rama 3, Rajapruke, Bangkae, Suwannabhumi and Chonburi.
Saturday, January 30, 2010
Sunday, January 24, 2010
The first time in Thailand, JARKEN launches the 4D “MINE” Series- the phenomenal super luxury in property industry - with expected revenue of 300 MB.
JARKEN Group of Companies is taking a firmer and more solid step into the year 2010 by launching “MINE” Series in 4D form of perfection, targeting only at the elite and aiming at 300 MB revenue.
Kuldej Sinthawanarong PhD., Managing Director of JARKEN Group of Companies, the avant-garde architectural organization well trusted both locally and internationally, has disclosed that “After 9 years of fulfilling the needs of our clients in Thailand as well as international, JARKEN is now well versed for our unique style of minimalism blended perfectly well with modern elegancy. With client’s satisfaction in mind, JARKEN has achieved full trust from clients to design very high end residences, be it condominium or houses with space of 200-10,000 sqm. and budget of 15-20 or over 100 MB. Our clients are Thai and foreign developers as well as individuals”
“In 2010- we adopted a more aggressive marketing strategy especially in developing and creating new designs in order to answer to the need of broader scale of clients. We changed our logo from a green cross on white background to the solid black letters of JARKEN in combination with the 4 vertical lines of different sizes. It symbolized our professionalism in external and internal architectural designs,
Last but not least is our masterpiece of architectural design “MINE” Series by JARKEN. This new residential designs reflect well each individual characteristics, the inter-relation of spaces which allow each dweller to absorb in the ambience of every corner of his/her own “home”. The house is “MINE”. Pride one has in his/her house likens pride in the achievement along the passage of past unto present when he/she is at “home”.
There are 3 designs with 3 styles in “MINE” Series, ie, Quintessence, Extravaganza and Temptation with spaces of 2,000 sqm. up and budgets of 50-100 MB. The presentation of this “MINE” Series is in the perfect form of 4D.
In addition, the Company has created very unique Magazine Ads. We’ve got great honor from clients who worked mutually with us to create 5 masterpieces under the concept “Modeling JARKEN’s Role Models” which reflected the achievement, from extensive effort, in each and every aspect of designs for construction and services delivered to clients in the JARKEN’s way. Once the campaign is launched, it will be “talk of the town” especially and extensively in the property industry” anticipated Kuldej Sinthawanarong PhD.
JARKEN focuses only on high end and super luxury targets. And that covers 5-10% of the total market. The possibility is high since we have earned recognized international awards. And that put JARKEN on the path of never-ending development in order to create, to design and to deliver services that differ. We are confident that this will be another good year for JARKEN and we will achieve 300 MB revenue with our “MINE” Series.
Kuldej Sinthawanarong PhD., Managing Director of JARKEN Group of Companies, the avant-garde architectural organization well trusted both locally and internationally, has disclosed that “After 9 years of fulfilling the needs of our clients in Thailand as well as international, JARKEN is now well versed for our unique style of minimalism blended perfectly well with modern elegancy. With client’s satisfaction in mind, JARKEN has achieved full trust from clients to design very high end residences, be it condominium or houses with space of 200-10,000 sqm. and budget of 15-20 or over 100 MB. Our clients are Thai and foreign developers as well as individuals”
“In 2010- we adopted a more aggressive marketing strategy especially in developing and creating new designs in order to answer to the need of broader scale of clients. We changed our logo from a green cross on white background to the solid black letters of JARKEN in combination with the 4 vertical lines of different sizes. It symbolized our professionalism in external and internal architectural designs,
Last but not least is our masterpiece of architectural design “MINE” Series by JARKEN. This new residential designs reflect well each individual characteristics, the inter-relation of spaces which allow each dweller to absorb in the ambience of every corner of his/her own “home”. The house is “MINE”. Pride one has in his/her house likens pride in the achievement along the passage of past unto present when he/she is at “home”.
There are 3 designs with 3 styles in “MINE” Series, ie, Quintessence, Extravaganza and Temptation with spaces of 2,000 sqm. up and budgets of 50-100 MB. The presentation of this “MINE” Series is in the perfect form of 4D.
In addition, the Company has created very unique Magazine Ads. We’ve got great honor from clients who worked mutually with us to create 5 masterpieces under the concept “Modeling JARKEN’s Role Models” which reflected the achievement, from extensive effort, in each and every aspect of designs for construction and services delivered to clients in the JARKEN’s way. Once the campaign is launched, it will be “talk of the town” especially and extensively in the property industry” anticipated Kuldej Sinthawanarong PhD.
JARKEN focuses only on high end and super luxury targets. And that covers 5-10% of the total market. The possibility is high since we have earned recognized international awards. And that put JARKEN on the path of never-ending development in order to create, to design and to deliver services that differ. We are confident that this will be another good year for JARKEN and we will achieve 300 MB revenue with our “MINE” Series.
Sunday, January 17, 2010
The Home Builder Association has laid out 4 strategic policies to develop the home building market
The Home Builder Association will aggressively move in 2010 with its 4 strategic policies including a policy to increase total home building market value to 12 billion Baht (a 10% growth YoY); consumer oriented policy; members’ capability development policy; and CSR related policy. The Association also reveals it will focus more on direct communication with the consumers; speed up its development of a sound database system; and innovate more appealing products and services for the consumers. With the said policy framework, the Association will start its 1Q with the staging of the Home Builder Focus 2010, whose on-site target is set at 500 million Baht.
Mr.Vibul Chantradilokrat , President of the Home Builder Association, discloses today that the Association has laid out 4 strategic policies in 2010 including a policy to increase total home building market value, consumer oriented policy, members’ capability development policy, and Corporate Social Responsibility (CSR) related policy. In details, the Association will attempt to grow total home building market value to hit 12 billion Baht in 2010 from 11 billion Baht in 2009 implying a 9 – 10% increase YoY. The increase is expected to come from 2 major catalysts. First is market growth through its promotion and PR activities, which are hoped to generate continuous consumer acceptance, especially the staging of its annual Home Builder and Home Builder Focus, which are its major tools used to get the consumers to know more about its members. Second is median price increase. Since consumer mode price was up from 4.2 million Baht in 2008 to 4.7 million Baht in 2009, it is expected that this upward trend would continue in 2010.
On the consumer side, the Association will set the consumers on a higher priority. In 2010, it will work closely with the Office of the Consumer Protection Board to draft out a standard contract in order to protect the consumers from unethical home building companies.In addition, the Association will directly communicate with the consumers. Emphasis will be given to the providing of useful news and home building related information. In this regard, the Association has a plan to further develop its official site (www.hba-th.org) to be a modern portal site so that the Association as well as its members could use the information gathered from the site to develop more appealing products and services for the consumers. To go with its electronic media, the Association will also initiate its first newsletter in mid February 2010 in order to publicize its activities as well as to educate the consumers. Last on this list, the Association has also been in talks with several financial institutions, whom are keen to provide special interest-rate loans to the Association’s members in order to make it easier for the consumers to own their homes.
On its members, the Association would focus on its members’ capability development, while attempting to increase the numbers of its ordinary as well as extra ordinary members so that a wider standard could be set up. At the same time, it will support its members, whom voluntarily develop their organizations in accordance with ISO standard, as well as assist them to file copy right applications for their residential models to force more design developments in the market.
On corporate social responsibility front, the Association currently has two main activities. First is its support towards the Department of Skill Development’s activities and second is its joint scholarship with Donmuang Technical College granted to students in construction and architecture majors. In 2010, these two activities will continue, while the Association is studying the possibility of adding in one extra environmental activity.
In 1Q10, the Association will translate its market development and consumer related policies through the staging of its Home Builder Focus 2010 to be held during February 26-28, 2010 at the Bangkok Convention Center, Central Plaza Ladprao. The event, which is expected to generate an on-site sale of approximately 500 million Baht, will be excellent gatherings and showcases of leading home building companies as well as financial institutions ready to provide special interest-rate loans to the consumers.
Mr.Vibul Chantradilokrat , President of the Home Builder Association, discloses today that the Association has laid out 4 strategic policies in 2010 including a policy to increase total home building market value, consumer oriented policy, members’ capability development policy, and Corporate Social Responsibility (CSR) related policy. In details, the Association will attempt to grow total home building market value to hit 12 billion Baht in 2010 from 11 billion Baht in 2009 implying a 9 – 10% increase YoY. The increase is expected to come from 2 major catalysts. First is market growth through its promotion and PR activities, which are hoped to generate continuous consumer acceptance, especially the staging of its annual Home Builder and Home Builder Focus, which are its major tools used to get the consumers to know more about its members. Second is median price increase. Since consumer mode price was up from 4.2 million Baht in 2008 to 4.7 million Baht in 2009, it is expected that this upward trend would continue in 2010.
On the consumer side, the Association will set the consumers on a higher priority. In 2010, it will work closely with the Office of the Consumer Protection Board to draft out a standard contract in order to protect the consumers from unethical home building companies.In addition, the Association will directly communicate with the consumers. Emphasis will be given to the providing of useful news and home building related information. In this regard, the Association has a plan to further develop its official site (www.hba-th.org) to be a modern portal site so that the Association as well as its members could use the information gathered from the site to develop more appealing products and services for the consumers. To go with its electronic media, the Association will also initiate its first newsletter in mid February 2010 in order to publicize its activities as well as to educate the consumers. Last on this list, the Association has also been in talks with several financial institutions, whom are keen to provide special interest-rate loans to the Association’s members in order to make it easier for the consumers to own their homes.
On its members, the Association would focus on its members’ capability development, while attempting to increase the numbers of its ordinary as well as extra ordinary members so that a wider standard could be set up. At the same time, it will support its members, whom voluntarily develop their organizations in accordance with ISO standard, as well as assist them to file copy right applications for their residential models to force more design developments in the market.
On corporate social responsibility front, the Association currently has two main activities. First is its support towards the Department of Skill Development’s activities and second is its joint scholarship with Donmuang Technical College granted to students in construction and architecture majors. In 2010, these two activities will continue, while the Association is studying the possibility of adding in one extra environmental activity.
In 1Q10, the Association will translate its market development and consumer related policies through the staging of its Home Builder Focus 2010 to be held during February 26-28, 2010 at the Bangkok Convention Center, Central Plaza Ladprao. The event, which is expected to generate an on-site sale of approximately 500 million Baht, will be excellent gatherings and showcases of leading home building companies as well as financial institutions ready to provide special interest-rate loans to the consumers.
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