The Home Builder Association has laid out 4 strategic policies to develop the home building market

The Home Builder Association will aggressively move in 2010 with its 4 strategic policies including a policy to increase total home building market value to 12 billion Baht (a 10% growth YoY); consumer oriented policy; members’ capability development policy; and CSR related policy. The Association also reveals it will focus more on direct communication with the consumers; speed up its development of a sound database system; and innovate more appealing products and services for the consumers. With the said policy framework, the Association will start its 1Q with the staging of the Home Builder Focus 2010, whose on-site target is set at 500 million Baht.


Mr.Vibul Chantradilokrat , President of the Home Builder Association, discloses today that the Association has laid out 4 strategic policies in 2010 including a policy to increase total home building market value, consumer oriented policy, members’ capability development policy, and Corporate Social Responsibility (CSR) related policy. In details, the Association will attempt to grow total home building market value to hit 12 billion Baht in 2010 from 11 billion Baht in 2009 implying a 9 – 10% increase YoY. The increase is expected to come from 2 major catalysts. First is market growth through its promotion and PR activities, which are hoped to generate continuous consumer acceptance, especially the staging of its annual Home Builder and Home Builder Focus, which are its major tools used to get the consumers to know more about its members. Second is median price increase. Since consumer mode price was up from 4.2 million Baht in 2008 to 4.7 million Baht in 2009, it is expected that this upward trend would continue in 2010.

On the consumer side, the Association will set the consumers on a higher priority. In 2010, it will work closely with the Office of the Consumer Protection Board to draft out a standard contract in order to protect the consumers from unethical home building companies.In addition, the Association will directly communicate with the consumers. Emphasis will be given to the providing of useful news and home building related information. In this regard, the Association has a plan to further develop its official site (www.hba-th.org) to be a modern portal site so that the Association as well as its members could use the information gathered from the site to develop more appealing products and services for the consumers. To go with its electronic media, the Association will also initiate its first newsletter in mid February 2010 in order to publicize its activities as well as to educate the consumers. Last on this list, the Association has also been in talks with several financial institutions, whom are keen to provide special interest-rate loans to the Association’s members in order to make it easier for the consumers to own their homes.

On its members, the Association would focus on its members’ capability development, while attempting to increase the numbers of its ordinary as well as extra ordinary members so that a wider standard could be set up. At the same time, it will support its members, whom voluntarily develop their organizations in accordance with ISO standard, as well as assist them to file copy right applications for their residential models to force more design developments in the market.

On corporate social responsibility front, the Association currently has two main activities. First is its support towards the Department of Skill Development’s activities and second is its joint scholarship with Donmuang Technical College granted to students in construction and architecture majors. In 2010, these two activities will continue, while the Association is studying the possibility of adding in one extra environmental activity.

In 1Q10, the Association will translate its market development and consumer related policies through the staging of its Home Builder Focus 2010 to be held during February 26-28, 2010 at the Bangkok Convention Center, Central Plaza Ladprao. The event, which is expected to generate an on-site sale of approximately 500 million Baht, will be excellent gatherings and showcases of leading home building companies as well as financial institutions ready to provide special interest-rate loans to the consumers.